Nice packaging design: Beauty is on the outside too

I stepped into an Oysho store on Wednesday and saw these awesome cases for underwearl. Luckily, I had my camera with me and took some photos. This drove me to dedicate a post to good packaging design, a topic I love. A book mustn't be judged by its cover, but if it's good, even better.

My favourite designs are the minimal ones, or those who express the product's essence and offer an extra value for the buyer. Those kind of fragrance bottles you still keep even when it's finished, or those little jewelry boxes you put on your desktop as decoration. Why would you produce a boring plastic box without character when you have endless creative possibilities? 

Congratulations to Tiffany & Co, Hermès, Ladurée, Chanel, Comme des Garçons and Tom Ford, because they have great designs to accompany their products that now are worlwide icons.

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El miércoles pasé por una tienda de Oysho y vi estos envoltorios que me parecieron geniales, por suerte llevaba la cámara y pude hacer un par de fotos. Esto me ha llevado a dedicarle un post a los buenos diseños de packaging. No hay que juzgar el libro por la cubierta, pero si ésta es original, mejor.

Mis favoritos son los minimalistas, o aquellos que saben expresar la esencia del producto y ofrecen un valor extra al que lo compra. Esos frascos de perfume que guardas aunque ya se hayan terminado, o aquellas cajitas de bisutería que pones en tu mesa como decoración. ¿Por qué vender un aburrido envase de plástico sin personalidad cuando tienes infinitas posibilidades creativas?

Enhorabuena a Tiffany & Co, Hermès, Ladurée, Chanel, Comme des Garçons y Tom Ford, porque diseñan unos packaging fantásticos para acompañar sus productos que se han convertido en iconos mundiales.

Underwear packaging for Oysho


Chanel Circus Packaging Design by Cariese Bartholomew
Packaging for Moda Operandi (see more info here)

Comme des Garçons Eau de Parfum: Packaging by Marc Atlan
Pleats Please by Taku Satoh Design Office for Issey Miyake
Babees organic honey, by Ah&Oh Studio

LabRats by Werner Design Werks & Worklabs

image credits: tendenciastv, porhomme.com, oysho, pichaus, ceftandcompany.blogspot.com, caseclothesed.com, insideout.topshop, alexgelmers, miareverie.tumblr.com/, shirinhandmade.com, alexvmsf/, mixtejp, bevendredi.com, /elizacoleman, charmedeventsplanning, f***yeahpackaging, graphis, gq-magazine, twistedtime, ffffound